Gastronomy Tourism Promotion: Opportunities and Challenges of Street Food in Phuket
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Abstract
This study aims to understand the expectations of government’s promotional campaign of street food and impacts of the campaign on street food vendors in Phuket. Phuket is recognised by the United Nations Educational, Scientific, and Cultural Organisation (UNESCO) as “Creative City of Gastronomy” since 2015. The local government organises campaigns to promote street food in order to boost gastronomy tourism and also helps on livelihoods of street food vendors. This research is conducted by ethnographic methods of participant observation, in-dept interview, and case studies examination. The informants included street food vendors from night markets or walking street in Phuket, and the representatives from the official authority of Phuket. Data collected was examined by discourse analysis and thematic analysis. The results reveal that the Phuket government expects to attract visitors by introducing a gastronomic route of Phuket local food with less attentive to street food. Besides, the street food vendors could not get advantages from the gastronomy tourism promotional campaigns due to the fact that participated vendors are selected by the Phuket government according to popularity and capital availability. However, the Phuket government intends to implement food hygiene and sanitation policies to maintain the quality and safety of street food.
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