Digital Media Literacy of Buriram Rajabhat University Students

Abstract

        This study aimed to: 1) examine the level of digital media literacy among students at Buriram Rajabhat University, and 2) investigate the problems and barriers related to digital media literacy. The sample consisted of 384 students from Buriram Rajabhat University, determined using Yamane’s (1973) formula with a margin of error of 0.05. The research instrument was a structured questionnaire administered through both online and paper-based formats during the first semester of the 2025 academic year. Data were analyzed using mean and standard deviation. The findings revealed that the overall level of digital media literacy among students was high (Mean = 4.18). Among the assessed dimensions, media access had the highest mean score, followed by media comprehension, media evaluation, media analysis, and creative media use, respectively. Overall, problems and barriers related to digital media literacy were at a low level (Mean = 2.02). The most prominent challenges were in media comprehension, followed by media access, creative media use, media analysis, and media evaluation. The results indicate that students possess strong competencies in digital media usage; however, they still require further development in critical skills related to information filtering, analytical thinking, and data management. These findings provide valuable empirical evidence for curriculum development, instructional improvement, and policy formulation to enhance digital media literacy in higher education more effectively.