Strategy for Managing Cultural Tourism at the Secondary City Level to Support Tourism Policy in the Digital Age
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Abstract
The objective of this research was to apply the analyzed and synthesized strategies of cultural tourism management in secondary cities to local management. The population and sample in this research were 279 homestay community enterprises in 18 secondary provinces of the Northeastern region. A quantitative research method was used. The instruments used for data collection were questionnaires. Data were analyzed using descriptive statistics and inferential statistics, including frequency, percentage, mean, and standard deviation, and Enter Multiple Regression Analysis. The research findings indicate that the overall management techniques were at a high level (x̄ = 4.46). Upon analyzing the relationship between the variables, it was discovered that a 1-unit increase in cultural tourism corresponds to a 0.08 unit increase in digital tourism policy. Each incremental rise of 1 unit in management strategies would result in a corresponding increase of 0.05 units in digital tourism policies. The recommendations for enhancing cultural tourism management in secondary cities should focus on fostering the growth of cultural tourism elements and implementing effective management strategies.
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เนื้อหาและข้อมูลในบทความที่ลงตีพิมพ์ในวารสารทดสอบระบบ ThaiJo2 ถือเป็นข้อคิดเห็นและความรับผิดชอบของผู้เขียนบทความโดยตรงซึ่งกองบรรณาธิการวารสาร ไม่จำเป็นต้องเห็นด้วย หรือร่วมรับผิดชอบใดๆ
บทความ ข้อมูล เนื้อหา รูปภาพ ฯลฯ ที่ได้รับการตีพิมพ์ในวารสารทดสอบระบบ ThaiJo2 ถือเป็นลิขสิทธิ์ของวารสารทดสอบระบบ ThaiJo2 หากบุคคลหรือหน่วยงานใดต้องการนำทั้งหมดหรือส่วนหนึ่งส่วนใดไปเผยแพร่ต่อหรือเพื่อกระทำการใดๆ จะต้องได้รับอนุญาตเป็นลายลักอักษรจากวารสารทดสอบระบบ ThaiJo2 ก่อนเท่านั้น
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