Applying 4C’s Marketing Strategy Leading to Bookstore Customer Satisfaction
Main Article Content
Abstract
The purpose of this study is to study the importance of applying 4C's marketing strategy that lead to the satisfaction of bookstore customers due to the fact that doing business is very competitive nowadays. This includes the bookstore business. It is necessary to consistently focus on the satisfaction of each group of customers. Because it helps to understand the feeling of customers when they get from buying products and services with different expectations at different times and levels. The researchers designed this study as a quantitative research. The questionnaire was used as a tool to collect data from a sample of 400 people using the Cochran formula to calculate the sample population of bookstore customers and using a statistical tool, called Chi-Squared, to test the hypothesis. This study will bring benefits to your own business, especially to create satisfaction, generate sales and profits. Hence, the application of 4C's marketing strategy from this study can be used as a guideline for using marketing strategies that are suitable for the situation of the bookstore business in the future.
Article Details
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เนื้อหาและข้อมูลในบทความที่ลงตีพิมพ์ในวารสารทดสอบระบบ ThaiJo2 ถือเป็นข้อคิดเห็นและความรับผิดชอบของผู้เขียนบทความโดยตรงซึ่งกองบรรณาธิการวารสาร ไม่จำเป็นต้องเห็นด้วย หรือร่วมรับผิดชอบใดๆ
บทความ ข้อมูล เนื้อหา รูปภาพ ฯลฯ ที่ได้รับการตีพิมพ์ในวารสารทดสอบระบบ ThaiJo2 ถือเป็นลิขสิทธิ์ของวารสารทดสอบระบบ ThaiJo2 หากบุคคลหรือหน่วยงานใดต้องการนำทั้งหมดหรือส่วนหนึ่งส่วนใดไปเผยแพร่ต่อหรือเพื่อกระทำการใดๆ จะต้องได้รับอนุญาตเป็นลายลักอักษรจากวารสารทดสอบระบบ ThaiJo2 ก่อนเท่านั้น
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