Context of Ggeography and Way of Life of Ban Hua Ruea community in Ubon Ratchathani Province

Abstract

           The settled and dispersed communities in the local spatial context have possessed particular community ways of living and adapting to the environment, society and culture, and also have had a historical development towards mobility, distribution, and settlement of Ban Hua Ruea Community located in a strategic area that was not far from the city. The research objectives were to describe the context of geography and way of life of Ban Hua Ruea Community in Ubon Ratchathani Province, and to provide suggestions for understanding the context and community ways of farmers who had grown economic crops and raised economic animals for selling online in the digital age. The target group consisted of 25 farmers and community leaders who were selected via a purposive sampling method. The research tools were composed of in-depth interviews and focus group discussions. Descriptive statistics were employed to analyze the data. The research results were classified into six aspects as follows: 1) general context, 2) geographical context, 3) spatial context and community map, 4) characteristics of using innovation and technology to generate income for the community in the digital age, 5) human resource development guidelines with community social skills, and 6) lifestyle and quality of life of the people residing in the community. Moreover, some suggestions were made that the community lifestyles should be adapted to changes, and it is very essential to utilize appropriate innovation and technology for generating income.