Tourism Village and Learning Center : A Case Student of Packaging Design of Sugarcane Juice of Saiyao Community

Abstract

       The purposes of this research study are: 1) to explore the origin of sugarcane product and analyze the need for sugarcane juice packages of Sai Yao Tourism Village and Community Learning Center 2) to design the package of sugarcane juice of Sai Yao Tourism Village and Community Learning Center. The study reveals that the people of Sai Yao Community have learned sugarcane plantation from their ancestors. The most popular variety of sugarcane grown is K95, making it suitable for juice extraction. In the past, wooden rollers were popular for sugarcane crushing. The rollers were rotated by the force of cows or buffaloes to turn the sugarcane into fresh sugarcane juice . With regard to the need for sugarcane juice package, the researcher has determined the content for designing five package drafts. The logo is designed under the brand of Chao Rai. Graphics on the package reflect the wisdoms of sugarcane farming and original way of sugarcane crushing. Results of an evaluation of satisfaction of three design experts show that the second design draft has the highest average () of 4.67 and standard deviation (S.D.) of 0.58, and thus is the most suitable to make the prototype package.