Study and Development of Souvenirs at Community Tourism Spots According to The Kui Cultural Identity of Ban Rong Ra Prangku District, Sisaket Province

Abstract

         This study aimed to 1) investigate Kui cultural identity-based tourism community souvenir products, 2) develop Kui cultural identity-based tourist community souvenir products, and 3) examine the degree of satisfaction with the production of Kui cultural identity-based tourism community souvenirs. The researcher employed questionnaires, structured interviews, group discussions, and observations. Three main informant groups were identified: tourism groups, professionals in design and marketing, and Ban Rong Ra fabric and souvenir production groups. There were three groups of key informants: Ban Rong Ra fabric and souvenir production groups, tourist groups, and design and marketing experts. The researcher used the data to analyze the community identity for the design of the Saew bag, which was then reviewed by design experts. The results found that tourists wanted two types of bags: shoulder bags and a long handbag. Therefore, the researcher developed a prototype product and tested its satisfaction.  It was found that the tourist group had satisfaction assessment results before receiving development. Their satisfaction was as follows: 1) Suitability for use (M =3.8, S.D. = 0.5), 2) Design (M =3.5, S.D. = 0.5), and 3) marketing (M = 3.4, S.D. = 0.6) when the researcher developed souvenirs. Therefore, the evaluation results were as follows: 1) Suitability for use (M = 4.2, S.D. = 0.5), 2) design (M = 4.0, S.D. = 0.5), and 3) marketing (M = 3.8, S.D. = 0.6) compared to before development, it was found that there was a tendency to improve in every aspect.