The Sociocultural Adaptations of So Ethnic Group in Isan Society

Abstract

         This article examined the sociocultural adaption of the So ethnic groups in Isan society. Qualitative research interviewed 74 informants using a purposive sampling technique. The data were analyzed, synthesized and presented with descriptive and content analysis. The results showed that the So ethnic groups belong to the Mongoloid group of the Austroasiatic language family, speaking the Mon-Khmer language or Katuic. Various forms of “spirit” beliefs served as a model for the deeds and relationships of group members that are distinctive from other ethnic groups. In the context of Isan society, the So ethnic groups have happily adapted their way of life, society and culture, following the traditions of local people in Isan harmoniously. In addition, they used So and local Isan alternatively. As a cultural tourism village, it retained a lively identity and cultural adaptations for tourism. The study also found that the So ethnic group wisely used a variety of cultural strategies to combat mainstream culture in Isan. Following Isan traditions, the highest ghost position is the grandfather’s ghost. They preserved and invented other cultural dimensions to keep their cultural identity without being assimilated by mainstream society, demonstrating their ability to smoothly integrate their way of life into mainstream culture.