A Study and Development of a Model of Participatory English Communication Innovation to Enhance Potential of Personnel to the International: A Case Study of Buriram Rajabhat University’s Support Personnel

Abstract

The purposes of this research were 1) to study problems and needs in using English of
Buriram Rajabhat University (BRU) support personnel, 2) to develop a model of participatory
English communication innovation for the support personnel, and 3) to study satisfaction with the
developed model. The population were 359 support personnel. The samples were 120 people
selected by a purposive sampling method. The tools used to collect data were a questionnaire,
group discussion, a model of English communication innovation, an innovation evaluation form,
and a satisfaction questionnaire. The quantitative data were analyzed by using the descriptive
statistics i.e., percentage, mean, and standard deviation. The qualitative data were analyzed via
content analysis. The results revealed that 1) the support personnel needed the participatory
English communication innovation in a form of a booklet at the highest level with the average of
4.59, in a form of audio CD at the highest level with the average of 4.54, and in a form of video at
a high level with the average of 3.82, respectively. 2) They needed English topics in line with their
jobs and responsibilities such as asking for help, telephoning, and saying thank you and good bye

etc. 3) For an evaluation of the English communication innovation for the support personnel, the
experts evaluated the innovation at the highest level with the average of 4.34 in overall aspect.
When considering in each aspect, it was found that a content aspect was at a high level with the
average of 4.38, followed by an English audio CD at a high level with the average of 4.34, as well
as a booklet with the average of 4.25, respectively. 4) Regarding their satisfaction with the English
communication innovation, they had overall satisfaction at the highest level with the average of
4.53. When considering in each aspect, it was found as follows: a booklet aspect was at the highest
level with the average of 4.62, a content aspect was at the highest level with the average of 4.53,
and an English audio CD aspect was at a high level with the average of 4.44, respectively.