การพัฒนาอัตลักษณ์ผ้าไหมบุรีรัมย์สู่การออกแบบผลิตภัณฑ์เชิงพาณิชย์

Abstract

The purposes of this research were 1) to examine and collect the data of Buriram’s Handicraft; 2) to analyze Buriram silk’s information in order to apply as a concept in commercial product design; and 3) to synthesize Burirum silk’s identity to be related with the commercial product design. Mixed methods research design involving qualitative and quantitative research was applied. The silk was surveyed in 23 districts of Buriram province by purposive sampling where four ethnic groups’ identities were originated: Thai-Laos, Thai-Korat, Thai-Khmer, and Thai-Kui selected by purposive sampling. In analyzing and synthesizing silk identity replication, the straight line and equilateral triangles’ theories were employed. The explicit knowledge gained was evaluated to design the commercial products and the explicit knowledge handbook. The results revealed 63 silk patterns categorized in terms of ethic groups. These patterns were arranged in order of ages and origins to be as a model pattern. Ikat was a main technique used, followed by line merger, and plain weave. The outstanding colors of each ethic group were navy blue, white-gray, yellow and red. 552 patterns were obtained from the two theories and seven patterns were experimentally weaved. The patterns were applied in designing of the model products, namely cushion products, women’s blouses, eyeglass cases, and three types of working women’s bags, together with an explicit knowledge handbook collecting of silk database of ethic groups in Buriram province.