This journal is the 1st issue of 2024. The journal enters its 5th year and has been certified by the Thai Journal Citation Index (TCI) during 2021-2024. To maintain the quality of the journal in accordance with international conditions and criteria. Therefore, opportunities for researchers, academics, faculty, and students to publish academic articles or research articles.

Editorial team Thank you to the author Members and readers who are always interested and trust our journals. And sincerely hope that the selected article will be useful to all readers. The editors would like to thank all experts for their kind reading and advice on how to edit research articles for better academic quality.

Finally, if readers have suggestions to improve this journal to be more complete. The editorial team welcomes you with great pleasure.

Published: 2024-06-30

Causal Factors Affecting Competitive Advantages of Tourism in Jiangxi Province the People’s Republic of China

Luo Fang, Preyaporn Teerapornlertratt, Supattra Chantanasiri, Thananwarin Kositkanin

29-44

Research on Farmers’ Entrepreneurship: Willingness, Behavior and Performance of Hunan Province Central China

Yufei Zhou , Lavan Tonesakulrungruang, Siriporn Satchanan , Supattra Chantanasiri

89-104

Service Quality Improvement and Brand Image of Kulangsu Scenic Spot in Xiamen City, China

Bu Huimin, Krisdaporn Rujithamrongkul, Buraporn Kumboon, Ariya Phuvakeereevivat

105-114