A Study of the Characteristics of Graduates in Industrial Business Administration and Logistics: Perspectives of Establishments in Rayong Province

Abstract

The purposes of this research were: (1) to study the characteristics of graduates in Industrial Business Administration and Logistics from the perspective of establishments in Rayong Province, and (2) to compare the characteristics of graduates in Industrial Business Administration and Logistics as perceived by establishments in Rayong Province. The population of the study consisted of 151 enterprises located in the Map Ta Phut Industrial Estate, Rayong Province, with a sample of 222 respondents. The research used a questionnaire. Data were analyzed using percentage, mean, standard deviation, t-test, and ANOVA. Statistical analyses were conducted with the SPSS program, with the level of statistical significance at .05. The study revealed that most respondents were female, aged between 26–30 years, employed at the operational level, earning a monthly income of 20,000–30,000 Baht, and having a work experience of five years or more. The primary factor considered by organizations in recruitment was actual work experience or internship participation. This study examines entrepreneurs’ perspectives on the prioritization of graduate attributes. Findings indicate that honesty and integrity are considered the most important qualities, followed by morality and ethics. The results reveal no statistically significant differences at the 0.05 level when respondents are classified by gender, age, or length of employment. However, significant differences are observed at the 0.05 level across job positions.