NEEDS ANALYSIS USING THE SIPOC MODEL TO INFORM THE DESIGN AND DEVELOPMENT OF A SPECIALTY GREEN COFFEE PRODUCTION CURRICULUM FOR DISADVANTAGED FARMERS
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This study aimed to conduct a systematic needs analysis using the SIPOC model to inform the design and development of a specialty green coffee production curriculum for disadvantaged farmers in the Huai Kaeo community, Chiang Mai Province, Thailand. The study was situated within the Educational Design Research (EDR) framework, particularly the analysis and exploration phase. An exploratory sequential mixed-methods design was employed, involving 20 coffee farmers and relevant stakeholders selected through purposive sampling. Qualitative data were collected through focus group discussions and semi-structured interviews, while quantitative data were obtained using needs assessment questionnaires. Data were analyzed using qualitative content analysis and descriptive statistics, including mean and standard deviation. The findings revealed substantial limitations in farmers’ technical knowledge and competencies related to post-harvest management. The overall level of production-related problems was high (Mean = 4.41, SD = 0.67), while learning needs were at a very high level (Mean = 4.70, SD = 0.76). Farmers demonstrated strong preferences for experiential and participatory learning approaches, particularly hands-on practice (Mean = 4.90, SD = 0.31). SIPOC analysis identified critical pain points across the production system and supported the development of a competency-based curriculum framework integrating learning outcomes, instructional modules, and authentic assessment strategies to enhance coffee quality and sustainable community development.
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