ENHANCING MORALITY AND TRANSPARENCY IN LOCAL ADMINISTRATIVE ORGANIZATION MANAGEMENT: A CASE STUDY OF NAKHA SUBDISTRICT ADMINISTRATIVE ORGANIZATION, MUEANG UDON THANI DISTRICT, UDON THANI PROVINCE

Abstract

This research aims to study 1) the situation of promoting morality and transparency in administration and 2) personnel’s opinions on factors affecting morality and transparency in administration, in the case of Na Kha Subdistrict Administrative Organization, Mueang Udon Thani District, Udon Thani Province, using a mixed research methodology of both quantitative and qualitative methods. Data collection used document study, questionnaires, in-depth interviews with key informants, and observation.

The results of the study found that the situation of promoting morality and transparency in administration of Na Kha Subdistrict Administrative Organization, Mueang Udon Thani District, Udon Thani Province 1) in terms of leadership, adheres to the principles of morality and transparency by driving the No Gift Policy, has channels to listen to public opinions, promotes an open, transparent, and auditable organizational culture, has ethics training, and communicates with the public regularly, leading to the ITA assessment in 2024, which scored a good score of 95.84. 2) In terms of motivation, uses ethics training and rewards to motivate personnel, along with evaluations for salary increases, stimulates cooperation and positive competition to create a good working atmosphere. 3) In terms of communication and interaction, develop communication networks both internally and externally, clearly separate target groups, and check content regularly. To make communication effective, transparent, and accessible 4) In terms of goal setting and work control, there are two annual performance evaluations with an MOU system between each division head and subordinates, and a project monitoring committee, with an emphasis on working according to indicator standards. 5) In terms of work standards and training, there is a clear training policy with a supporting budget, with an emphasis on creating quality personnel who adhere to ethics, legal knowledge, and practical skills. Annual indicators are set. A study of personnel opinions on factors affecting ethics and transparency in management found that overall, the highest scores were achieved. Motivation, work standards, and training were the highest, followed by communication and interaction, and finally leadership. There is a recommendation that agencies should increase shared channels for information access, as existing channels are divided across different departments, requiring a channel where people can receive information together.