IMPROVING THE DEVELOPMENT OF MANAGEMENT IN THE CULTURAL COUNCIL OF KAMPHAENG PHET PROVINCE

Abstract

This study aims to study 1) the situation, 2) problems, and 3) development guidelines for the management of the Kamphaeng Phet Provincial Cultural Council. It is a qualitative research study. Data collection was conducted through structured in-depth interviews with 30 members of the Kamphaeng Phet Provincial Cultural Council and 5 cultural experts. The collected data were analyzed using content analysis based on the research objectives.

The study revealed that the management of the Kamphaeng Phet Provincial Cultural Council faces several challenges, including a lack of national recognition, limited dissemination of information, and insufficient support from relevant agencies—particularly in terms of budget, equipment, and modern technology. Additionally, there are issues related to personnel management and unstructured internal collaboration. To achieve sustainable development, key development strategies have been identified: enhancing public understanding of the Council’s role, utilizing modern technology for effective public communication, strengthening collaboration with all sectors, developing and adding value to cultural resources, and engaging younger generations in cultural initiatives. Implementing these strategies will help improve the efficiency of operations and elevate the Council's recognition at the national level in the future.