IMPROVING THE DEVELOPMENT OF MANAGEMENT IN THE CULTURAL COUNCIL OF KAMPHAENG PHET PROVINCE

Abstract

This study aims to examine 1) the management conditions, 2) the challenges encountered in its administration, and 3) development guidelines for the management of the Kamphaeng Phet Provincial Cultural Council. This study adopted a qualitative research design. Data were collected through structured in-depth interviews with 30 members of the Kamphaeng Phet Provincial Cultural Council and 5 cultural experts. The collected data were analyzed using content analysis in accordance with the research objectives.

The finding revealed that the management of the Kamphaeng Phet Provincial Cultural Council faced several challenges, including a lack of national-level recognition, limited dissemination of information, and insufficient support from relevant agencies—particularly in terms of budget, equipment, and modern technology. Additionally, issues related to personnel management and a lack of systematic internal collaboration were identified. To achieve sustainable development, key development strategies were identified including enhancing public understanding of the Council’s role, utilizing modern technology for effective public communication, strengthening collaboration across all sectors, developing and adding value to cultural resources, and engaging younger generations in cultural initiatives. The implementation of these strategies is expected to improve operational efficiency and contribute to achieving national-level recognition in the future.