COMMUNITY ENTERPRISE MANAGEMENT IN KERNG SUB-DISTRICT, MUEANG MAHA SARAKHAM DISTRICT, MAHA SARAKHAM PROVINCE

Abstract

          This study aimed to examine community enterprise management and provide suggestions for improving community enterprise management in Kerng Sub-district, Mueang Maha Sarakham District, Maha Sarakham Province, employing a quantitative research methodology. The sample consisted of 219 members of community enterprises in Kerng Sub-district, determined using Taro Yamane's formula. A set of questionnaires was used as a research instrument. Data were analyzed using descriptive statistics including frequency, percentage, mean, and standard deviation.

          The results were as follows: 1) Members of community enterprises in Kerng sub-district, showed opinions on community enterprise management overall at a moderate level (Mean = 2.55, S.D = 0.42). When categorized by aspect, two aspects were rated at a moderate level while the other two aspects were at a low level, which could be ranked in ascending order as follows; leading aspect (Mean = 2.95, S.D = 0.46), controlling aspect (Mean = 2.94, S.D = 0.47), organizing aspect (Mean = 2.33, S.D = 0.39) and planning aspect (Mean = 1.98, S.D = 0.34) respectively. 2) Recommendations for community enterprise management in Kerng sub-district, Mueang Maha Sarakham district, Maha Sarakham province were: Planning aspect, the group should continuously publicize information about the group; Organizing aspect, the group should select members appropriately, with expertise and experience to ensure sustainable and high-quality operation; Leading aspect, the leaders should be highly responsible and seek additional knowledge to develop further; and Controlling aspect,  there should be effective supervision of group activities to ensure compliance with rules, regulations, and policies.