MAT KHIT PATTERN DESIGN FROM LOCAL IDENTITY, BAN MAE NON, NONG PHAI SUB-DISTRICT, MUEANG UDON THANI DISTRICT, UDON THANI PROVINCE

Abstract

This research aimed to design patterns for mats inspired by the local identity of Ban Mae Non and to assess consumer satisfaction regarding the mat patterns that represent the identity of the Mae Non weaving community in Nong Phai Sub-district, Mueang Udon Thani District, Udon Thani Province. The study involved collecting field data within the community and analyzing information from group discussions with members of the Mae Non weaving group. It was found that the community's identity included various elements from the past, which could be categorized into: 1) the identity of local flora, 2) the identity of local fauna and animals from local legends, and 3) the identity related to community architecture and decoration. These symbols could be translated onto the mat patterns using the traditional production techniques of the community, creating products with distinctive patterns that represent the Mae Non weaving group. These products were showcased for market testing at Central Plaza Udon Thani, and consumer satisfaction was surveyed among 100 participants. The evaluation of the beauty of the patterns received an average score at the highest level (mean score of 4.57), while the overall opinion on the usability of the patterns also ranked at the highest level (mean score of 4.69), with additional comments highlighting that the patterns were interesting, beautiful, and innovative.