THE IDENTITY GRAPHIC AND SOUVENIR DESIGN FROM MODERN G.I. ARCHITECTURE FOR TOURISM IN UDON THANI MUNICIPALITY

Abstract

The identity graphic and souvenir design from modern G.I. architecture for tourism in Udon Thani municipality aims to 1) A study of modern architectural styles in the G.I. era in the municipal area of Udon Thani during the years 1967 – 1977 and 2) Design identity graphics and souvenirs for Udon Thani tourism from modern G.I. architecture in Udon Thani municipality 3) Assess satisfaction with identity graphics and souvenir to publicize Udon Thani tourism from modern G.I. architecture in Udon Thani municipality.

          The information providers are the experts of identity graphic design, modern architecture and modern G.I. architecture in Udon Thani municipality. The results of the research were as follows: 1) Modern architectural building styles in the G.I. era in 1967 – 1977 can be divided into 3 types: hotels, cinemas and commercial buildings. Which has a distinctive feature is the fin panel and geometric patterns. 2) Identity graphic design from modern architectures in the G.I. era in Udon Thani municipality use the modern minimalist graphic style to design by taking inspiration from the shape of the buildings and the fin panels then reduced into a logo, icons and illustrations. The orange color was used to represent as color of Udon Thani province and the typography was used in bold serif style with square form. The graphic identity design was applied on souvenir products as t-shirts, tote bags, pins, key chains, stamp, and map design. 3) From surveying the satisfaction of the 100 tourists, the overall of satisfaction with graphic identity design was at the high level (mean 4.47) and satisfaction with souvenir design was at the high level (mean 4.48)