An Analysis of Entertaining Impoliteness Employed by Influencers on Social Media in Thai Context



  • Wirat Wongpinunwatana Thai Language program, Faculty of Humanities and Social Sciences, Khon Kaen University, Thailand
  • Panpan Plangcharoensri English program, Sukhothai College of Dramatic Arts, Bunditpatanasilpa Institute, Thailand


entertaining impoliteness, influencers , Thai social media


The objective of this article was to analyze entertaining impoliteness employed by influencers via Thai social media according to the Entertaining Impoliteness Framework postulated by Jonathan Culpeper (2011). The data was collected through Social media influencers. Internet Celebrities, YouTubers, and Online Gamers broadcast from various sources in social media, e.g., YouTube, Facebook, etc. which received a huge frequency of ratings, followers, and feedback. The result revealed that there were four entertaining impolite characteristics: the emotions of pleasure, Aesthetic pleasure, Voyeuristic pleasure, and the Pleasure of being superior. In this study, Voyeuristic pleasure seems to be the only type that relied on the framework in terms of the emotional schadenfreude which affected those who were observed and threatened.  On the contrary, the three types of entertaining impoliteness: emotional and aesthetic pleasure, and also the pleasure of being superior seem to be irrelevant according to the framework because Thais had interpreted impoliteness for entertaining purposes from an opposite perspective as a regular thing which enabled one to arouse, attract, entertain, and amuse as part of normal interaction and communication conventions.


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How to Cite

Wongpinunwatana, W., & Plangcharoensri, P. (2022). An Analysis of Entertaining Impoliteness Employed by Influencers on Social Media in Thai Context: การวิเคราะห์ความไม่สุภาพเพื่อความบันเทิงของผู้ส่งเสริมการขายบนสื่อสังคมออนไลน์ในบริบทของไทย. JOURNAL OF LANGUAGE, RELIGION AND CULTURE, 11(2), 54–75. Retrieved from