Cruise Tourism: New Normal Talent Management

Main Article Content

Supakorn Suradinkura
Watsida Boonyanmethaporn

Abstract

Organizations targeting to be the industry leaders must have good talent or human capital management systems, which is considered an important tool in promoting the organization to achieve its goals. However, the talent management in the cruise tourism industry is unique; work pattern and onboard workplace on the cruise ship that may affect the development of employees’ potential. Therefore, the management and development plan of employees to become talented people are essential factors for the survival in the industry. Especially, in the COVID-19 pandemic scenario that challenges the economic system and human capital management of the industry. Therefore, this article aims to study concepts and theories related to talent management for application to the cruise tourism industry; from the recruitment process, selection, development of talent groups, engaging talent people, until retaining talented people with organization. Hence, government agencies and the private sector in particular, cruise ship tourism operators can gain a competitive advantage through talent management and lead the way for the organization to achieve sustainable success in the post COVID-19 pandemic situation.

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How to Cite
Suradinkura, S., & Boonyanmethaporn, W. (2022). Cruise Tourism: New Normal Talent Management. Journal of Humanities and Social Sciences, 18(1), 118–151. Retrieved from https://so03.tci-thaijo.org/index.php/eJHUSO/article/view/256829
Section
Academic Article

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