DEVELOPING ARTISAN CREATIVE COMMUNITY BASED TOURISM ROUTE IN NAKHON PATHOM PROVINCE

Abstract

This research aimed to; 1) study of developing artisan creative community-based tourism route in Nakhon Pathom province; 2) propose a model of artisan creative community-based tourism route by means of products, performing arts, brand route and online marketing model in Nakhon Pathom province; 3) develop artisan creative community-based tourism route in Nakhon Pathom province. The research was conducted on the basis of participatory Action Research (PAR). The sample consisted of government agencies, private agencies, and villagers being stakeholders of the tourism in the areas. The sample comprised 40 persons selected by purposive sampling method. The instruments used for data collection were focus group discussion and a questionnaire. Data were analyzed by descriptive statistics; mean and standard deviation to make a conclusion. The research results were found as follows; 1) the development of artisan creative community-based tourism route in Nakhon Pathom province covered 5 processes; 1) potential community study; 2) analysis of community needs and tourist demands for creating tourism route; 3) establishing tourism group; 4) tourism group development plan; 5) evaluation of pilot tourism. 2)  the pilot tourists’ opinions about pilot tourism activities, Suk Silp Tourism Route@Nakhon Pathom, wereoverall at a high level in terms of welcoming and tourism activities by artisan creative communities. The opinions about tourist attractions, foods, drinks, and souvenirs were at the highest level while the opinion about tourism management and promotion were at a high level. And 3) the development of artisan creative community-based tourism route in Nakhon Pathom province with the theme of “Suk Silp tourism route @Nakhon Pathom province”.