CREATION OF ART PRODUCTION FORM A LIVE CONCERT “BABB BIRD BIRD SHOW” GMM GRAMMY PUBLIC COMPANY LIMITED

Abstract

The objectives of this article are 1) to study the process of creation and management of the 2nd BABB BIRD BIRD Show Concert, 1987, the 5th BABB BIRD BIRD Show, 1991, and the 11th BABB BIRD BIRD Show Concert, 2018, and 2) to study the strategies for creating a performance style that promotes Thai arts and culture in the 2nd BABB BIRD BIRD Show Concert, 1987, the 5th BABB BIRD BIRD Show, 1991, and the 11th BABB BIRD BIRD Show, 2018. The research used a qualitative research methodology, including a study of related research and document, interviews, video media, and data from the experience of participating in a bird show concert. The results of the research were summarized by means of descriptive analysis.

The results showed that there is a creative process, management and performance strategies that promote Thai arts and culture. The arts of the BABB BIRD BIRD Show concert by GMM Grammy Public Company Limited has been running for over 30 years with the concert artist, Thongchai McIntyre or Bird, a popular artist since the beginning of his own musical work in 1983. In terms of the process of creating performing arts in the forms that promote Thai arts and culture, performing arts presentations are presented into concerts by combining with Thongchai McIntyre’s songs to enhance entertainment and infuse Thai arts and culture.