MODEL OF CONNECTING THE SUPPLY CHAIN MANAGEMENT OF AGRICULTURAL PRODUCTS TOWARDS HOTEL AND HOSPITALITY BUSINESSES IN AYUTTHAYA PROVINCE

Abstract

          The purposes of this research paper are: 1) to survey the demand for agricultural products quality in hotel and hospitality business in Phra Nakhon Si Ayutthaya province, 2) to study the efficiency of supply chain management of agricultural products in hotel and hospitality business in Phra Nakhon Si Ayutthaya province, and 3) to develop the model of supply chain management of agricultural product connectivity towards hotel and hospitality business in Phra Nakhon Si Ayutthaya province. The population of the study was farmers, farmer leaders, government officers, stakeholders and chief executives of hotel and hospitality business sector. The obtained quantitative data were analyzed with descriptive statistics whereas qualitative data were analyzed by using content analysis.

          The findings indicated that the development of the model for the supply chain management of agricultural product connectivity towards hotel and hospitality business in Phra Nakhon Si Ayutthaya province depended on the simulation of supply chain management of agricultural products connectivity towards the hotel and hospitality business sector which is called S-MICE Model to apply the knowledge model related to supply chain innovation management and various factors contributing to the development of an efficient mechanism for selling safe agricultural products effectively leading to the success.  The issues that play an important role from upstream, midstream and downstream by using technology applied to the work performance, management system, planning, ordering, storage system and transportation. The management of safe agricultural product delivery as a result of good health for consumers has therefore created new experiences to create value for farmers, hotel and hospitality business sector and has passed on to consumers.