THE LEVEL OF COMMUNITY PARTICIPATION AFFECTING THE SUCCESS OF THE MANAGEMENT OF TOURIST DESTINATION ACCORDING TO THAILAND TOURISM STANDARD

Abstract

                     This research is to study factors that affecting the success of the management for tourist attractions of Thai Tourism Standard reproduced from succeed of management of achieved tourist attraction is typical. This research was utilized quantitative research method and data were collected by questionnaire with confederate accomplished managing for tourist attractions were employed. Not less than 58 sources all regions of the country such as the Mae Kampong village community Chiang Mai Province, Ban Nam Chiao community Trat province, Ban Khok Krai community Phang Nga province etc. This research will be useful for local, government, and private organization to move forward the strategies of community’s tourist attraction development to be efficient and effective in determining, directing policy and developing plan for tourism factors to be higher potential and marketing plans attract the tourists with marketing strategies appropriately.

                 The research found that the planning, preparation and facilities in tourist attractions people participate in the co-operation level. Implementation of the plan for tourism activities within tourist attractions people participate in the co-operation level. People get a benefit from tourism activities such as accommodation service food and beverage services, etc. are at the controlled by the people. Monitoring and evaluation of supervise the spending of various tourist attractions people participate in the planning together level. The results of the comparison of opinions show that Respondents with different personal information including gender, age, highest educational level, occupation and average income, all have opinions that the level of public participation in planning. Should be at the same level of consultation.