Influence of Entrepreneurial Passion on Chinese College Students' Entrepreneurial Decision

บทคัดย่อ

This study takes individual entrepreneurship passion as the breakthrough point, introduces entrepreneurial commitment and entrepreneurial intention as intermediary variables, and entrepreneurial identity as adjustment variables, and analyzes the internal mechanism of individual entrepreneurial passion on entrepreneurial decision making. College students in nine provinces of China were surveyed. Using the method of quantitative research, the empirical test of 23 hypotheses proposed in this study is carried out. The empirical analysis of this study draws the following conclusions. First, entrepreneurial passion has a significant positive impact on entrepreneurial decision-making. Second, entrepreneurial commitment has a significant positive impact
on entrepreneurial decision making, entrepreneurial commitment plays a partially mediating role in the relationship between entrepreneurial passion and entrepreneurial decision making. Third, entrepreneurial intention has a significant positive impact on entrepreneurial decision making, entrepreneurial intention plays a partial mediating role in the relationship between entrepreneurial passion and entrepreneurial decision. Fourth, entrepreneurial identity has a significant
positive moderating effect on the relationship between entrepreneurial passion and entrepreneurial intention. Fifth, entrepreneurial identity moderates the impact of entrepreneurial passion on entrepreneurial decision-making through entrepreneurial intention.