GUIDELINES FOR BUILDING AND COMMUNICATING THE CULTURE OF LEARNING CENTERS FOR PROMOTING COMMUNITY-BASED TOURISM

Abstract

A “Learning Center” in each local area is a collaboration of the community to communicate all patterns of art, culture and wisdom of the community in one place so that those interested can conduct studies and further their research works. Furthermore, a learning center can be developed as a local tourist attraction to add value and generate income for the people in the local community according to the concept of community-based tourism or cultural tourism. This article, therefore, aimed to propose guidelines for building and communicating the culture of the learning center to promote community-based tourism. The study found that the process consisted of searching for community identity to create and communicate the culture of the community learning center, designing the process for building and communicating the community learning center, and managing and evaluating the development of the community learning center to respond to the needs of the target groups comprising community members and tourists.