CHINESE HANDBOOK TO SERVICE CHINESE TOURISTS FOR MASSEUSE STAFFS AT THE HEALTH ESTABLISHMENT IN PHETCHABURI PROVINCE

Abstract

The purposes of this research were: 1) to create a massage service handbook for massage staff who worked at health establishments, and 2) to evaluate the massage staff’s satisfaction with the handbook and evaluate the Chinese tourists’ satisfaction with the masseuse staff in Phetchaburi province. The research samples were 20 massage staff who worked at health establishments and volunteered to attend the Chinese communication training program. The research instruments were a massage service handbook for massage staff, the evaluation form for the massage staff’s satisfaction with the massage service handbook, the evaluation form for the Chinese tourists’ satisfaction with the massage staff. The statistical devices employed were percentage, mean and standard deviation. The results were as follows: 1) The massage staff’s satisfaction with the format of the handbook was at the highest level, followed by the appropriateness of distribution. The overall satisfaction level was at the highest level; 2) In terms of the Chinese tourists’ satisfaction with the massage staff who used the handbook, it was found that they were satisfied with the massage staff who could speak Chinese to recommend the products in the shops at the highest level, followed by the massage staff who could speak Chinese to recommend their services easily and clearly. The overall satisfaction level of the Chinese tourists who received the massage services was at a high level. This showed that the ability of the massage staff to communicate in Chinese enhanced their service potential and customers’ satisfaction.