ENTREPRENEURSHIP AND MARKETING MIX AFFECTING COST OF ORGANIC FARM PRODUCTION IN UBON RATCHATHANI PROVINCE

Abstract

This research aims 1) to study entrepreneurship and marketing mix affecting cost of organic farm production in Ubon Ratchathani province, 2) to compare entrepreneurship and marketing mix affecting cost of organic farm production in Ubon Ratchathani province, classified by age, educational level, income, amount of family members and marital status. The sample is 355 organic farm entrepreneurs who live in Nacharoen village, Khamklang village, Dongic sub-district, Phibun Mangsahan district; Wang-aor village, Kaem village, Huadon sub-district, Khueang Nai district; Khampom village, Nongsim village, Khampom sub-district, Khemarat district; and Nonglao village, Dondangyai village, Nonglao sub-district, Muang Samsib district, calculated from the Yamane formula using stratified random sampling. Statistics used for data analysis are F-Test and multiple regression analysis. Results are found that 1) aspect of price, process and entrepreneurship affect cost of organic farm production in Ubon Ratchathani province,  2) respondents who are difference of ages, educational levels and amount of family members make different opinions about price, process and entrepreneurship. Respondents with different monthly incomes make different opinions about price, and respondents with different marital statuses make different opinions about process and entrepreneurship.