BUDDHIST INTEGRATION TO PROMOTE POLITICAL POPULARITY OF LOCAL POLITICIANS AT BAN PONG DISTRICT IN RATCHABURI PROVIMCE

Abstract

This study aims to examine: (1) the level of political popularity; (2) the relationship between the Four Principles of Sangahavatthu and political popularity; and (3) a proposed Buddhist-integrated approach to enhance the political popularity of local politicians in Ban Pong District, Ratchaburi Province. The sample consisted of 390 individuals aged 18 years and older. Quantitative data were analyzed using frequency, percentage, mean, standard deviation, and Pearson’s correlation coefficient. Additionally, qualitative data were obtained through in-depth interviews with nine key informants, including local figures and monks, and analyzed through descriptive content analysis.

The findings revealed that:  1) The overall level of political popularity among local politicians in Ban Pong District was at a moderate level, with a mean score of 2.79. 2 )There was a statistically significant positive correlation between the Four Principles of Sangahavatthu and political popularity at a moderate level (R = 0.597**, p < 0.01), supporting the research hypothesis. 3) The proposed Buddhist-integrated approach to promoting political popularity, based on the Four Principles of Sangahavatthu, includes the following components: (1) Dana (Generosity): Demonstrating altruism by sharing personal resources, engaging in community outreach, organizing constructive activities, providing donations to those affected by disasters, serving the public, and equitably allocating benefits. (2) Piyavaca (Kind and Pleasant Speech): Communicating with politeness, using gentle and appropriate language, offering timely and context-sensitive greetings, and showing genuine concern for the public. (3) Atthacariya (Conduct Beneficial to Others): Performing acts for public welfare, promoting social unity, actively listening to people's concerns, offering assistance during crises, and monitoring community needs. (4) Samanattata (Equality and Consistency): Maintaining consistent and ethical behavior, exhibiting humility, acting appropriately according to social context, and demonstrating moral integrity in both public and private settings.