Lexical variation and the identity construction of a Thai influencer: A case study of Praiwan Wannabutr
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Abstract
The paper aims to study the variations of lexical variables, including self-reference terms, address terms, final particles, and domain-specific lexemes, used by Prairie or Praiwan Wannabutr, a Thai influencer, during live broadcasts on their Facebook page in 2022. The study analyzes the relationship between such variations and the construction of identity, using the concepts of indexicality, stance, and persona as the analytical frameworks. The findings reveal that Prairie uses a variety of lexical variations, which indicated different stances including epistemic stance, emphatic stance, authoritative stance, humble stance, intimate stance, and affective stance. These stances contribute to the construction of the intellectual persona and the seller persona. This paper demonstrates the role of language as a resource that speakers use in constructing multiple identities in interactions.
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