Community-based Product Development and Income Distribution: A Case Study of Tonsai Snack Boxes in Wat Sai Community, Thailand

Abstract

This study explores the use of community-based product development and income distribution as a means of generating sustainable income within the Wat Sai community. Specifically, the study focuses on the development and distribution of Tonsai snack boxes by a community club. Using interviews, questionnaires, and focus group discussions, the study investigates the process and outcomes of income generation in the community. The results suggest that the community-based approach promoted income-generating skills and knowledge, resulting in the creation of a new product line with a distinctive brand name and packaging. Customers praised the Tonsai snack boxes, but there are still some areas for improvement, such as packaging and distribution methods. The study also found that the club established a fair revenue distribution principle, although the revenue distribution pattern for snack boxes was unclear due to limited sales. Focus group discussions were conducted to identify appropriate forms of income distribution and propose guidelines for desirable forms of club membership for community clubs. Overall, the study highlights the importance of involving all stakeholders in the product development and income distribution processes to achieve sustainable and self-reliant income sources and provides valuable insights into effective community-based product development and income distribution strategies.