Development of Tourism Management Model with Three Dharma for Wellness Tourism follow a Sufficiency Thai Lifestyle for Elderly Tourists in SANUK Province Group

Abstract

  The purpose of this research was to develop of tourism management model with three dharma for wellness tourism follow a sufficiency Thai lifestyle for elderly tourists in SANUK province group. By studying, the potential to accommodate elderly tourists and factors influencing health tourism according to a sufficient Thai way of life were studied. In tourist attractions, 3 dharmas (dharma, nature, culture) of SANUK province (Sakon Nakhon, Nakhon Phanom, Mukdahan) with a mixed method. The questionnaire was used with a specific sample group, namely elderly tourists. who come to travel in the tourist attractions, 3 dharmas, complete all 3 provinces, totaling 100 people and data were processed by statistical analysis program together with focus group discussions with government agencies and tourism operators to find ways to develop a model for tourism management totaling 32 people to find guidelines for developing a tourism management model. The results of the research were as follows: the results of the survey of 3 dharma tourist attractions in SANUK province found that the geography and culture were similar. Tourist attractions all have sufficient potential to be linked as a health tourism route. When analyzing factors influencing wellness tourism according to the sufficiency Thai lifestyle of elderly tourists in the group of SANUK provinces, it was found that the most influential factors were measures to prevent COVID-19, followed by travel safety, variety of travel channels, beauty of the place, reputation, convenience and room safety, cleanliness and order, respectively. Therefore, it was able to create a 3 Dharma tourism management model to promote health according to the Thai way of life that was appropriately sufficient for elderly tourists.