Upgrading the Grass-roots Economy Through Community-Based Tourism under the Concepts of Innovative Business and Creative Economy
Keywords:
Foundation economy, Community-based tourism, Social innovation, Creative economyAbstract
This academic paper aims to study the upgrading of the grass-roots economy through community-based tourism under the concepts of innovative business and the creative economy. The grass-roots economy at the local community level needs to be strong and increase competitiveness this means it must be self-reliant through economic and behavioral restructuring by promoting the learning process of the community such as educating open exchange platform and organizing a community learning center or community information center to collect history. These efforts provide the community with a foundation for driving community-based tourism, enabling them to innovate, add value, and elevate the quality of products and services, thereby building trust among stakeholders.
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