The Dynamics of Farm Machinery Adoption among Rice and Maize Farmers in Nan, Thailand
Keywords:
Innovation-decision process, Adoption, Discontinuance, RejectionAbstract
This study employed Rogers’ five-stage model of the innovation-decision process to investigate the dynamics of farm machinery adoption, with a particular focus on the confirmation stage. An exploratory case study survey was conducted
with 18 rice and maize farmers in Wiang-Sa district, Nan province, Thailand. Participants were recruited using purposive and convenience sampling methods, and data were analyzed through thematic analysis. The findings revealed four decision patterns: continued adoption, discontinuance, later adoption, and continued rejection. Two key rationales underpinning these decisions were identified: the perceived
effectiveness of farm machinery and the availability of financial resources for
adoption. From a policy perspective, the study suggests that research and development on farm machinery should be strengthened to enhance its effectiveness, while agricultural extension services should provide guidance on the selection and
use of appropriate machinery. Furthermore, it is recommended that tailored financial measures, such as low-interest loans and subsidies, be introduced to support farmers with investment potential but insufficient financial resources.
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