The Application of the 7S McKinsey Model to Enhance Organizational Success in Community-Based Enterprises in Surat Thani Province, Thailand

Anurak  Binnui; Pluemjai   Paijit; Rattiyaphon  Rodsisen

Authors

Anurak Binnui Faculty of Management Science, Surat Thani Rajabhat University, Surat Thani, 84100 Thailand
Pluemjai Paijit Faculty of Management Science, Surat Thani Rajabhat University, Surat Thani, 84100 Thailand
Rattiyaphon Rodsisen Faculty of Management Science, Surat Thani Rajabhat University, Surat Thani, 84100 Thailand

Keywords:

Community-based tourism (CBT), McKinsey’s 7S, Organizational success, Sustainable tourism

Abstract

Community-based tourism (CBT) has become an essential strategy in promoting meaningful and sustainable tourism experiences, while also making a positive contribution to community development. CBT enterprises are acknowledged in Surat Thani Province, Thailand, for their capacity to foster economic growth and safeguard cultural heritage. Utilising the McKinsey model framework, this study evaluates the efficacy of business administration within these organisations, with a particular emphasis on the critical determinants that impact the success of business management. By conducting group discussions and questionnaires, the research gathered 260 participants from 26 groups, including academic professionals, business members, executive committee teams, and technical experts, in order to evaluate the present condition of CBT enterprise management. The results indicated that business management has achieved a generally high degree of success across various dimensions, including organisational structure, skills, knowledge, abilities, management style, and shared values. On the contrary, the success rates of corporate strategy, operational systems, and personnel were comparatively lower. Staff, corporate strategy, leadership, and organisational structure have been identified as elements that influence success. Furthermore, challenges related to information dissemination, recruitment of members, unclear role definitions in executive committees, and the clarity of operational strategies were emphasised as obstacles in management. Building upon these observations, the researchers suggest a set of principles to improve organisational management in CBT groups. These principles underscore the significance of action plans, well-defined management frameworks, delegating tasks, distributing benefits equitably, developing leadership, and customising marketing approaches to suit particular tourist markets.

References

Barbieri, C., Sotomayor, S., & Gil Arroyo, C. (2020). Sustainable tourism practices in indigenous communities: The case of the Peruvian Andes. Tourism Planning & Development, 17(2), 207–224. https://doi.org/10.1080/21568316.2019.1597760

Chatkaewnapanon, Y., & Lee, T. J. (2022). Planning sustainable community-based tourism in the context of Thailand: Community, development, and the foresight tools. Sustainability, 14(12), 7413. https://doi.org/10.3390/su14127413

Christawan, E., Perwita, A. A. B., Midhio, I. W., Hendra, A., & Sumertha, I. G. (2023). Papua as the window of Indonesia’s spirit for the Melanesian communities. Journal of Social and Political Sciences, 6(3), 15–72. https://doi.org/10.31014/aior.1991.06.03.426

Giampiccoli, A., Dłużewska, A., & Mnguni, E. M. (2022). Host population well-being through community-based tourism and local control: Issues and ways forward. Sustainability, 14(7), 4372. https://doi.org/10.3390/su14074372

Gössling, S., Scott, D., & Hall, C. M. (2021). Pandemics, tourism and global change: A rapid assessment of COVID-19. Journal of Sustainable Tourism, 29(1), 1–20. https://doi.org/10.1080/09669582.2020.1758708

Hall, C. M., Saarinen, J., & Scott, D. (2022). Tourism, climate change, and sustainability: Adaptation strategies for the future. Edward Elgar Publishing.

Hampton, M. P., & Jeyacheya, J. (2023). Tourism and local economic development: Challenges in financial sustainability. Springer.

Imbaya, B. O., Nthiga, R. W., Sitati, N. W., & Lenaiyasa, P. (2019). Capacity building for inclusive growth in community-based tourism initiatives in Kenya. Tourism Management Perspectives, 30, 11–18. https://doi.org/10.1016/j.tmp.2019.01.003

Irwan, Agustang, A., Adam, A., & Upe, A. (2021). Community empowerment strategy towards a sustainable rural community-based tourism village. Turkish Online Journal of Qualitative Inquiry, 12(3), 2065– 2076.

Jung, M. (2022). The role of social capital and trust in community-based tourism stakeholder collaboration [Doctoral dissertation, University of Surrey]. University of Surrey. https://doi.org/10.15126/thesis.900510

Karacaoğlu, S., & Birdir, K. (2017). Success factors of community based tourism (CBT) perceived by local peoples: The case of %100 Misia project. Uluslararası Kırsal Turizm ve Kalkınma Dergisi, 1(2), 53–61.

Lee, T. H., & Jan, F. H. (2019). Can community-based tourism contribute to sustainable development? Evidence from residents’ perceptions of the sustainability. Tourism Management, 70, 368–380. https://doi.org/10.1016/j.tourman.2018.09.003

Maldonado-Erazo, C. P., del Río-Rama, M. D. L. C., Noboa-Viñán, P., & Álvarez-García, J. (2020). Community-based tourism in Ecuador: Community ventures of the provincial and cantonal networks. Sustainability, 12(15), 6256. https://doi.org/10.3390/su12156256

Pradhan, S., & Ehnis, C. (2019). Towards a digital platform to support/enhance community-based tourism in developing countries: Findings from Nepal. Australasian Conference on Information Systems 2019, 961–971.

Sriyani, G. T. W. (2022). Impact of community-based tourism projects’ empowerment on the adoption of sustainability practices by community tourism entrepreneurs in Sri Lanka. Wayamba Journal of Management, 13(1), 1–22.

Waterman, R. H., Jr., Peters, T. J., & Phillips, J. R. (1980). Structure is not organization. Business Horizons, 23(3), 14–26. https://doi.org/10.1016/0007-6813(80)90027-0

Williams, A. M., & Shaw, G. (2022). Tourism and entrepreneurship: Strategies for innovation and competitiveness. CABI.

Yanes, A., Zielinski, S., Diaz Cano, M., & Kim, S. I. (2019). Community-based tourism in developing countries: A framework for policy evaluation. Sustainability, 11(9), 2506. https://doi.org/10.3390/su11092506

Zielinski, S., Jeong, Y., & Milanés, C. B. (2021). Factors that influence community-based tourism (CBT) in developing and developed countries. Tourism Geographies, 23(5–6), 1040–1072. https://doi.org/10.1080/14616688.2020.1786156