Enhancing Ramtone Nokphithid Dance: Integrating Folk Performance into Tourism Activities and Community Products in Thailand
Keywords:
folk performance, tourism activity, community products, communicationAbstract
This research aimed to enhance the Ramtone Nokphithid Dance, a folk performance from Krung Ching Sub-district, Nopphitham District, Nakhon Si Thammarat Province, Thailand, dating back to World War II, by promoting it through tourism activities and community products. It also sought to evaluate tourists’ satisfaction with these activities and products, which were based on the story of the dance. This mixed-method study used Participatory Action Research (PAR) to engage the research team and local communities in enhancing the Ramtone Nokphithid Dance for publicity through tourism activities and community products. Group discussions and observations were conducted with three communities that support the Ramtone Nokphithid Dance, involving 10–12 participants from each group. Workshops were held to develop the dance’s public presence through tourism activities and products. To assess tourist satisfaction, survey research was conducted using questionnaires with 10 purposively selected participants, including representatives from relevant sectors, media, and tourists. Data were analyzed qualitatively using content analysis and quantitatively through statistical methods to describe, summarize, and compare results. The findings revealed that three communities successfully integrated the Ramtone Nokphithid Dance into tourism activities and products: (1) Ramtone Nokphithid Dance and Po Aod Tie-Dye at Krung Ching community, (2) Ramtone Nokphithid Dance Learning Center, herbal compress balls, and scented bags at Moo 2 community, and (3) Moral Community and Nokphithid keychains at Moo 6, Ban Pak Long community. These activities and products were promoted by the communities themselves and shared with tourists through community media and personal social media platforms. The evaluation of tourists’ satisfaction with the enhanced and publicized tourism activities and community products based on the Ramtone Nokphithid Dance indicated a high level of satisfaction.
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