Communication for Participation in Creating Successful Waste Management by Communities

Abstract

This research aims to study communication consultancy services for a zero-waste community, which consists of 1) communication management that enhances public participation 2) communication strategies that enhance public participation 3) principles to develop the communication technique to enhance public participation. This study was qualitative research based on in-depth interviews. The key informants came from 4 groups: 1) Ministry of Natural Resources and Environment Executives 2) Environmental and Dissemination Scholars 3) Village/Community Leaders and 4) Village/Community Voluntary Group, with a total of 49 persons. The results indicated that (1) the communication to enhance participation in a zero-waste community consists of communication policy management, knowledge management, attitude adjustment, project perception, network management, and process management (2) the communication strategies consists of creating awareness of ownership, mission-driven, persuasion, communication tools, and teamwork (3) principals to develop communication tools consists of the development of communication policy, knowledge management, attitude adjustment, perception, network, process management, communication to enhances participation, ownership strategy, persuasion strategy, communication tool strategy, network-driven strategy, and participation strategy. This includes corporation with government and non-government sectors to drive the zero-