The Ecosystem Facilitating Sustainable Corporate Social Responsibility for Industrial Organizations in Thailand
Keywords:
Corporate social responsibility, Sustainable development, Industrial organizationAbstract
Corporate Social Responsibility (CSR) has emerged as a strategic imperative for organizations seeking to make meaningful contributions to sustainable development. This study aims to identify the key factors that drive successful CSR
initiatives and to examine the broader ecosystem that enables the sustainable implementation of CSR within industrial organizations in Thailand. Adopting a qualitative research design, data were collected through focus group discussions
and in-depth interviews with CSR executives from 17 industrial organizations that received the Prime Minister’s Industry Award for Corporate Social Responsibility between 2018 and 2022. Thematic content analysis was employed to analyze the
data. The findings indicate that a robust CSR ecosystem comprises both internal and external enabling factors. Internal drivers include strong leadership commitment, clearly articulated CSR policies, strategic resource allocation, dedicated personnel, and the integration of innovation and technology into CSR practices. External drivers encompass collaborative networks with stakeholders and compliance with national and international CSR standards and best practices. The insights gained from this study provide strategic guidance for industrial and non-industrial organizations, as well as regulatory and support bodies, in fostering effective CSR ecosystems. By aligning internal capabilities with external collaborations, organizations can enhance the impact, efficiency, and sustainability of their CSR
efforts, ultimately contributing to long-term national and global sustainable development goals.
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