Determinants of Payment Gateway Efficiency in Thailand's E-Marketplace
Keywords:
Transaction processing, Payment gateway, E-MarketplaceAbstract
This study investigates the factors influencing the use of payment gateways in Thailand’s e-marketplace sector. Given the rapid expansion of digital commerce,
understanding the determinants of payment gateway adoption is critical for both businesses and policymakers. A quantitative survey was conducted with 405 Thai respondents who had experience using online payment services. Binary logistic regression was employed to examine the effects of demographic and behavioral variables, including gender, income, expenses, savings, technology acceptance,
personalized service, and trust. The results indicate that gender, income, expenses, savings, technology acceptance, and trust significantly influence payment gateway usage. Specifically, higher income and greater expenses increase the likelihood of
adoption, whereas higher levels of savings reduce it. Technology acceptance and trust are positively associated with usage, while greater emphasis on personalized service shows a negative relationship. These findings contribute to a deeper understanding of digital payment behavior and offer implications for e-marketplace businesses in designing effective payment systems. They also provide guidance for
policymakers in promoting financial inclusion and supporting the sustainable growth of Thailand’s digital economy.
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