ประสิทธิผลของข้อมูลการบัญชีบริหารที่มีผลต่อความสามารถในการแข่งขัน และการทำกำไรทางธุรกิจ
Keywords:
Managerial Accounting Information, Competitiveness, ProfitabilityAbstract
Nowadays, it is known as the era of globalization, free trade and the limitless effects of the state of economic competition, which tends to be more serious, whether domestic or international competition. Therefore, enterprises must prepare and adjust themselves to be able to confront any situation which may occur. Moreover, it is necessary to seek the tools or strategies for consideration of administration to enable enterprises to be successful and sustainably grow, which depends on many factors. One important factor is the accounting information system, especially the managerial accounting information. The purposes of this research was to study the effectiveness of managerial accounting information affecting
competitiveness and profitability of business. The instruments used in the study was a
questionnaire. The samples is the administrators of firms listed in the Stock Exchange of Thailand amount 201 companies and MAI amount 75 companies. It was found that 1) nature of the managerial accounting information effects to the ability of competitiveness on the differentiation and the focus, 2) nature of the managerial accounting information effects to the profitability on the gross profit margin and the return on assets, 3) the managerial accounting tools effects to the ability of competitiveness on the cost leadership, 4) the managerial accounting tools effects to the profitability on the earnings before interest and tax margin and the earnings before interest tax depreciation and amortization margin.
References
Production Sector in the Northeast of Thailand (Master’s thesis). Mahasarakham University, Mahasarakham. (in Thai) Ditkaew, K. (2015). Managerial Accounting Quality, Management Innovation, Productivity and Competitive Advantage of Rice Mill Businesses in North region, Thailand. Journal of Modern Management Science, 8 (1), 47-66. (in Thai) Kinawong, W. (2010). The Relationship between Quality of Managerial Accounting Information and Decision-Making Efficiency of Business received ISO 9000 in Bangkok. (Master’s thesis). Thammasat University, Bangkok. (in Thai) Metiyothin, S. (2012). Competitive Strategies. Executive Journal, 32(3), 127-133. (in Thai)
Pawasuttinon, K. & Kongsawat, S. (2011). The Important Role of Managerial Accounting as A Tool for Leaders of Modern Organizations. Executive Journal, 31(3), 125-129. (in Thai) Phadoongsitthi, M. (2005). Culture with the Concept and Practice of Managerial Accounting. Journal of Accounting Profession, 1(1), 20-31. (in Thai) Phinit, S. (2017). The Effectiveness of Managerial Accounting Information Affecting
Competitiveness of Business. Innovation of Management: Move Forward Thailand 4.0 to the Sustainable Development of the 2nd National Conference (pp. 282-292). Pathumthani: College of Innovative Management Valaya Alongkorn Rajabhat
University under the Royal Patronage. (in Thai) Prasertsri, W. (2010). Management Accounting. Bangkok: T.P.N. Press. (in Thai) Seeha, S. (2014) The use of Strategic Management Accounting Techniques of Manufacturing Industry in Khon Kaen Provincre (Master’s thesis). Walailak University, Bangkok. (in Thai) Srihiran, W. (2010). Factors Affecting the Efficiency of the Accounting Information Using of the Executive under the Companies listed on the Stock Exchange of Thailand (Research Report). Faculty of Business Administration. Rajamangala University of Technology Phra Nakhon. (in Thai) The Stock Exchange of Thailand. (2016). Companies/Securities Info. Retrieved March 1, 2016, from https://www.set.or.th/th/company/companylist.html. (in Thai) Toommanon, V. (2005). Managerial Accounting. Retrieved February 5, 2016, from http://202.29.22. 164/e-learning/cd-1422/SOC13/tp2/linkfile/print5.htm. (in Thai) Treeratdilokkul, N. (2007). Management Accounting (2nd ed). Bangkok: Dhurakij Pundit
Univerity. (in Thai) Waenkaeo, K. (2013). Competencies Development for Enhance Competitiveness of SMEs Manufacturing Firm in SiSaKet Province. (Research Report). Faculty of Business
Administration and Accounting. Sisaket Rajabhat University. (in Thai) Wangcharoendate, S. (2014). Strategic Cost Management in the Globalization. Executive
Journal, 34(1), 60-68. (in Thai)