การพัฒนายุทธศาสตร์การพัฒนาการท่องเที่ยวเชิงบูรณาการ : ตามแนวคิดลำปางเมืองที่ไม่หมุนตามกาลเวลา

Abstract

The objectives of the research are to analyze potential, readiness, and problems;
to study tourist’s trends, analyze internal and external factors involving the management
of tourism in Lampang province. In addition, this study also presents the strategies for
development of integrated tourism corresponded to be the concept of “Lampang where
time stands still” This quality research and Quantitative research. The applied tools which
would be used for compiling information are consisted of questionaired, surveys of
potential tourist attractions in the 13 districts, in-depth interviews, brainstorming
workshops, and arranging public forums in parallel with analyses of obtained quality-based
and auantity-based information. In ensuring that all the steps, scope and objectives are
met in supporting credibility and accuracy of the obtained findings, detailed analysis and
synthesis of information with regards to strategically integrated tourism management
development are applied based on the 10 strategies known as “MAUNGKHWAN Model”
represent: Strategy 1: M=Manageable Tourism for All, Strategy 2: A=Adopted Tourism
resources for Management, Strategy 3: U= Unity and Integration in Tourism Management,
Strategy 4: N=Network for Strengthening Tourism , Strategy 5: G=Government Support
Restructuring for Tourism, Strategy 6: K=Knowledge Management in Tourism, Strategy 7:
Human Resource Development for Tourism, Strategy 8: W=Whole Value Tourism
Management, Strategy 9: A=Activities Supporting Tourism for all, Strategy 10: N=Networks
Building in Community, National and International Level