The Asia-Pacific Marketing Academy (APMA) Annual Conference 2024


In recent years, with the deepening development of disciplines and the increasing complexity of real-world problems, team collaboration has become an important trend in marketing research. Whether through the collision of cross-cultural and cross-regional perspectives or the integration of interdisciplinary and cross-disciplinary approaches, it has infused fresh vitality into the development of the marketing discipline.


The 2nd Asia-Pacific Marketing Academy Annual Conference will be hosted by City University of Hong Kong from May 10-12 (Fri-Sun), 2024. The theme of this annual conference is “Marketing in Transformation: Uniting Minds, Inspiring Changes.” Through cross-cultural and interdisciplinary intellectual collisions, we hope to explore the marketing principles with distinctive characteristics of the Asia-Pacific region and their underlying universal theoretical foundations.


May 10-12, 2024 (Beijing Time)


City University of Hong Kong, Hong Kong


Detailed registration guidelines will be announced later.

Conference Enquiries

[email protected]

Contact Person: Ms Liu, City University of Hong Kong (Dongguan)

Paper Submission/Enquiries

[email protected]

Contact Person: Dr Zhou, Sun Yat-sen University

Submission Deadline

March 15, 2024 (Beijing Time)

For more information, please visit