The Factors Affecting Electoral Behavior of the President of Sub-District Administrative Organization in the Thai Charoen District, Yasothon Province

Abstract

Abstract

          The objectives of this research were: 1) to study the level of electoral behavior of the president of the sub-district administrative organization; 2) to study the factors affecting the electoral behavior of the president of the sub-district administrative organization; 3) to study the recommendations on factors affecting the electoral behavior of the president of sub-district administrative organizations by applying the principles of the Four Brahmavihāra. This study was carried out by means of mixed-method research. The samples consisted of 392 people and 14 key informants. The tools used were a questionnaire and an interview form. The obtained data were analyzed using a social science software package and contextual content analysis.

          The research results were as follows:

          1) The level of factors affecting the electoral behavior of the president of the subdistrict administrative organization in the five aspects at a moderate level. The highest mean was seen in the aspect of development policy, followed by practices, Brahmavihāra, personality, communication, and psychology respectively. 2) The results of the analysis of factors affecting the electoral behavior of the President of the Subdistrict Administrative Organization suggested that personality and the Four Brahmavihāra principles were factors that influenced the election of the president of the sub-district administrative organization. The personality had a positive influence. That is, when the candidate's personality increases by 1 unit, the election for the president of the Subdistrict Administrative Organization will change by 0.25 units. When the candidate's Four Brahmavihāra increases by 1 unit, the election for the president of the Subdistrict Administrative Organization will change by 0.24 units. 3) The recommendations on factors affecting the electoral behavior of the president of sub-district administrative organizations in the Thai Charoen District by applying the principles of the Four Brahmavihāra were that relevant agencies should encourage the public to study various aspects of the candidate before the election. The elections by applying the Four Brahmavihāra principles in elections and public relations on development policies should be promoted. The public should have as much information as possible before the election.