The Strategic Plan for Developing the Integrated Sustainable Creative Tourism in Ubon Ratchathani, Thailand

Abstract

               This study was to make a strategic plan for developing the integrated sustainable creative tourism. The purposes of this study were to study the potentiality of integrated sustainable creative tourism; to make a strategic plan in order to develop the integrated sustainable creative tourism; and to evaluate the results from using the strategic plan to the pilot project which was the case study of the community. The study was a mixed method research. A sample was selected from 400 cases were included as a sample. The major respondents deducted from the total sampling was 32 cases from the government sectors, the private sectors, the citizens, and the tourists. Data were collected and analyzed using percentage, mean, and standard deviation. The results of the study revealed that the process of strategic developing plan for the community includes vision to create economical tourism branding for Ban Pa-ao community, and local tourism package to visit the learning center of art crafts brass in Ban Pa-ao, 1) Strategies includes 1.1) the strategy for developing the
environmental sustainable conservation including to make the most of the lands, and to improve the approaching way to the tourism sites, 1.2) the strategy for developing local
economics using the marketing strategy, as in the developing project for planning the strategic marketing of Ban Pa-ao, and 1.3) the strategy for developing the society including the strategy for tourism management, as in the project of forming the tourism network governance for Ban Pa-ao, and 1.4) The strategy for developing a conservative cultural tourism and mindfulness, as in the strategy for a conservative cultural tourism, local wisdom, and local lifestyle which can be seen in the project of cultural and 5 precepts adopting village.