Strategic Policy Making of Political Parties in the Digital Era

Abstract

               The purpose of this research was to study recommendations for policy-making strategies of political parties in the digital era. It is qualitative research. This research used a qualitative research consisting of studying information from secondary documents and in-depth interviews. There were 19 key informants including politicians, academics, businessmen, and citizens. The research tools were semi-structured interviews created by the researcher. Data obtained from in-depth interviews and secondary data will be analyzed using content analysis with contextual unit.

               The results of the analysis by using the SWOT Matrix technique found that from a total of 4 different alternatives, namely proactive (SO Strategy), preventive (ST Strategy), corrective (WO Strategy) and defensive (WT Strategy) can be analyzed different options in 11 strategic issues and grouped together into 3 strategies for policy-making of political parties in the digital age as follows; Strategy1: Develop policies with big data and modern digital system, Strategy2: Upgrade the policy network into a think tank, Strategy3: Develop communication channels for policy formulation. Suggestions for the strategy to be successful include: 1) Political parties should develop and link databases with cooperation partners from various parties. 2) Political parties should adjust their work processes in new ways by giving importance to developing the abilities of party personnel to have the capacity to develop policies and develop organizations towards excellence. 3) Political parties should develop a prototype think tank for political party policy. 4) Political parties promote the opening of public forums to stakeholders to express their opinions.