Sports Tourism Strategic of Sisaket Province

Abstract

   The purpose of this research is to analyze the sports tourism environment of Sisaket Province. To prepare a strategic plan for sports tourism in Sisaket Province and to study the guidelines for driving the sports tourism strategy of Sisaket Province. Using a mixed research method both qualitative research and quantitative research the population in the study is tourists and stakeholders. The sample group will be 400 tourists and stakeholders in sports tourism in Sisaket Province and in-depth interviews will be conducted. Key informants from 3 groups as follows: Government agencies Private sector agencies and public sector agencies Qualitative data collection Use the in-depth interview question tool. For collecting quantitative data, questionnaires were used. Qualitative data analysis used data analysis methods using data classification methods. and data comparison Quantitative data analysis section Descriptive statistics were used, including frequency distribution, percentage, mean, and standard deviation. in data analysis

               The results of the study found that the Sports tourism environment of Sisaket Province Strengths includes tourism resources and attractions in sports tourism destinations. Weaknesses: No airport, limited accommodations. The average daily cost is quite low. Opportunity for an overview of development plans at various levels There are guidelines for developing personnel and tourism operators in a new way. Encourage communities to create tourism activities Develop logistics infrastructure and public transport Public relations and aggressive marketing. Obstacles: Buriram Province is a nearby competitor. Strategic plan to drive the sports tourism strategy of Sisaket Province Strategy 1: Create a leadership identity for sports tourism cities. Strategy 2: Develop logistics systems. Infrastructure Strategy 3: Public relations to create awareness and stimulate marketing at Both regional levels in the country and international level Strategy 4: Develop personnel in both tourism and sports and expand the integrated sports tourism working network in all sectors. Guidelines for driving the sports tourism strategy of Sisaket Province include (1) guidelines for accessibility. Tourism activities and facilities