The Factors Affecting Deciding to Buy Melamine for Restaurants in Bangkok Metropolitan

Abstract

               The research on factors affecting the decision to purchase melamine for restaurants in Bangkok has the following objectives: 1) To study the level of factors affecting the shape and characteristics of melamine, including suitability for use, prohibitive factors, taste, attitude, advertising, weather conditions, and the decision to use melamine in Bangkok restaurants. 2) To examine the relationship between the shape and characteristics of melamine, factors suitable for use, prohibitive factors, taste, attitude, advertising, weather conditions, and the decision to use melamine in Bangkok restaurants. 3) To investigate how personal factors such as gender, education level, and average monthly income of the sample group affect their decision to purchase melamine for restaurants in Bangkok. This quantitative research involved a sample of restaurants in Bangkok that passed the food safety criteria assessment in 2022. The group was selected using the Krejcie & Morgan table method, numbering 377 with an 8-part questionnaire tool consisting of a checklist questionnaire and an opinion questionnaire. Rating scale indicates the intensity of opinions, feelings, attitudes, and analysis. Data were analyzed using the T-test, ANOVA, and Pearson correlation coefficient.

               The results indicated that: 1) The decision to use melamine is highly influenced by factors such as the shape of melamine, its suitability for use, contraindications, taste, attitude towards using melamine containers, advertising of melamine containers, and weather conditions affecting product purchases. 2) There is a statistically significant difference (p < .05) in the decision to use melamine for restaurants in Bangkok based on gender and different educational levels. Additionally, different average monthly incomes affect the decision to use melamine in Bangkok restaurants. Further research should be conducted to promote knowledge and understanding of the use of utensils, and qualitative research should involve establishments, business networks, and industrial sectors both domestically and internationally, especially in India.