Decisions in using Customer Services Sitthathada Group Company Limited

Abstract

   The purpose of this research is to study the decisions in using the services of customers of Sitthathada Group Co., Ltd. and compare the decisions in using services of customers of Sitthathada Group Co., Ltd. with different backgrounds. The sample group consisted of 68 customers of Sitthathada Group Company Limited using accidental sampling. The tools included: The questionnaire was a 5-level rating scale (Rating Scale). The researcher checked for content validity. By finding the index of consistency (IOC) of expert opinions and analyzing the confidence value. (Reliability) of the questionnaire by calculating the Cronbach Alpha Coefficient. The reliability coefficient alpha of the questionnaire was .762. This research Statistics were used to analyze the data, including percentage, mean, and standard deviation. Testing the means with t-test and One -way ANOVA

   The results of the research found that the level of decision making in the use of services by customers of Sitthada Group Company Limited as a whole had a high average level (  =3.99, S.D.= 0.215) Testing the hypothesis found that the sample group with gender, age, and status Marriage, education and income have different opinions on the decision to use services. Overall, they are no different. Suggestions: The company's executives should have a policy to train employees with knowledge and expertise in working to respond to the needs of customers as much as possible. Have a policy to provide services that are quick and prompt, creating Satisfaction to customers