Successful Model of Used Car Business in Thailand

Abstract

               This research on success model of used car business in Thailand aims to study on: success level of used car business in Thailand; causal factors affecting to success of used car business in Thailand. This research on success model of used car business in Thailand. This research was conducted in the form of quantitative research. The sample group consisted of 460 samples including entrepreneurs, managers, assistant managers, and supervisors who were operating used car business in Bangkok. They were obtained by using proportional random sampling under the criteria of 20 times of observed variables. Research tools were questionnaires. Obtained data were analyzed by using descriptive statistics and structural equation model for quantitative research and content analysis for qualitative research. The results of Goodness of Fit Index (GFI) of structural model (after adjusting) revealed that: Chi-square ( ) was 118.94 with statistical satisfaction at p-value = 1.00; relative Chi-square ( /df) = 0.61; Comparative Fit Index (CFI) = 1.00; Goodness of Fit Index (GFI)= 0.98; Adjusted Goodness of Fit Index (AGFI) = 0.97; and Root Mean Square Error of Approximation (RMSEA) = 0.000. All values passed the criteria. From analyzing on influence of variables, it was found that variables on characteristics of entrepreneurs had direct influence and total influence on success of used car business in the highest level.