People Knowledge Towards Purchasing Health Products in Eastern Region in Thailand Year 2019

Abstract

This research was the mixed studies between the qualitative and quantitative research methods. The objectives of this study were 1) to study on the people knowledge towards purchasing health product in the eastern region of Thailand in 2019; 2) to study on the purchasing health product in the eastern region of Thailand in 2019; 3) to study on the influence of people knowledge on purchasing health product in the eastern region of Thailand in 2019; and, 4) to study on the recommendations toward purchasing health product in the eastern region of Thailand in 2019. The research populations were people who consumed health products in the eastern region. Research samples were 400 of people who consumed health products in the eastern region. The questionnaire was used for data collection. Data analysis was done via frequency, percentage, Arithmetic mean, and multiple regression and correlation analysis. It was found from the results of the study that most of the samples were female aged below 25 years old. Most of them were single and being the students or graduated from Bachelor degree with the income that lesser than 10,000 baht per month. Overall, people knowledge towards purchasing health product was at the highest level, ranking from the highest scores to the least scores as follows: the aspects of adapting to use, knowledge, assessment, analysis, understanding or concepts, and synthesis. Overall, the sample group had the level of purchasing health product ranking from the highest scores to the least scores such as on the aspects of purchasing health product, learning, attitude, personality and culture, perception, social class, reference group, motivation and social role. People knowledge that influenced on purchasing health product ranked from the high to low were on the knowledge of analysis, knowledge of synthesis, and knowledge of assessment. People knowledge from all three aspects in combination could predict the overall purchasing health product at 14.90 percent. Qualitative research Influence of People's Knowledge Factors: Obtaining knowledge from various media have a positive mindset in analyzing the good and the bad based on results. But some people have little knowledge of health products. Finding additional knowledge taking into account on quality, performance, do not consider a matter of price. Consuming health products is thought that It's just a supplement, can't fight with the staple food. Buying Behavior of Health Products: Learning the mistakes and pros is good for them, it will continue to be consumed. Attitude is directed in a positive direction. Because consumption makes it better and wants to have a good personality. Paying attention to beauty is now considered to be fashionable. If you try to consume it and make it look good, then is ready to consume. Style of decision making: Buying decisions focus on quality first, then agreed to pay. People nowadays pay a lot of attention to fashion, despite being wasteful.